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Introduction : In the fast-paced digital age, marketing has become an indispensable tool for businesses to connect with their target audience effectively. Among the numerous advertising platforms available, Google Ads stands tall as a powerhouse, revolutionizing the way businesses reach customers online. With its unparalleled reach, precise targeting capabilities, and measurable results, Google Ads has […]

Responsive mobile sites is the website of choice for businesses today Mobile Sites are part of a long history of Web Development traveling far from its beginnings in the 1990’s when all we had were obscure data tables formatted into HTML and only a small minority even had a computer. Nowadays however the majority of […]

How to Optimize Website Performance – Improving Web Site Speed Test Results and Overall Site Speed If you run a website that is responsible for generating any significant portion of your organization’s revenues, you are likely already aware how important it is that you provide the best experience possible to your users. This fact may […]

What is SEO? In order to run a successful online business, you need to attract a large number of people interested in the products or services that you offer. One of the most potent means of bringing in new people is SEO. SEO is short for Search Engine Optimization and over the past several years […]

What is a Content Management System (CMS)? It is a term you may have overheard amongst web techy gurus in the lunch room or online forums. Simply speaking a content management system is a way for the common website owner to manage and maintain there own website content through a simple and easy to use […]

Developing a Marketing Plan is not as difficult as we often think. It’s a matter of developing a system and following it. We have a very simple 3 step marketing plan to help you get started. Step 1: Logo First things first. Your Logo is the foundation of your Marketing Plan. It is your business […]

every serious competing business should implement a strong Social Media Marketing Plan Social Media sites such as Facebook, Twitter, Instagram, Pinterest just to name a few, have fast become a growing online social phenomenon. More and more people are getting connected via the internet, sharing pics of friends and family, organizing their events, and updating […]

Pay Per Click – A Powerful Marketing Tool There is little doubt that pay per click (PPC) is one of the most popular advertising methods on the internet. Pay per click is a method used to gain traffic to your business website via search engines or ads in related websites. Take a look at Google […]

Color theory is a science in of itself. Marketing with color is one of the major ways in which we communicate visually to our audience. At first glimpse the first piece of information that is registered to our brain is the color, then from there we begin to take in the details and nuances of […]

What makes for Effective Email Marketing? Email marketing is one of the most direct and effective forms of advertising. Email marketing is at the forefront of many online business. Email efforts help to promote business which is predominantly aimed at repeat customers by maintaining a consistent relationship through email communication. Email marketing informs customers with […]