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Marketing Articles
Have you ever noticed when browsing the internet, that green bar or company name in green accent lettering that shows in the address bar of some websites? And when you are on those websites you have this sense of security because they have that green bar. Well in case you ever wondered what that green […]
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Developing a Marketing Plan is not as difficult as we often think. It’s a matter of developing a system and following it. We have a very simple 3 step marketing plan to help you get started. Step 1: Logo First things first. Your Logo is the foundation of your Marketing Plan. It is your business […]
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Get Started With Your Own Small Business For those of you who are starting a small business, congratulations! Running your own small business and being your own boss is one of the most enjoyable of experiences. Thanks to the internet, you can start up a small business and make your own money more quickly and […]
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The term “malware” is a combination of the words “malicious” and “software” which is used to describe a category of software that has been coded and designed for malicious purposes. You’ll most often hear it referred to as a “malware virus” sense it evades computers and websites much like a human virus. Types of Malware […]
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helpful tips to getting your logo design started in the right direction Logo Design.. Logo Design… Hmm where to start? Drawing a blank? Not to worry, we are here to help. Let me just first though stress how important your logo is. Your logo will essentially be on every piece of branding and promotional […]
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When it comes to promoting your business, you will need to take advantage of every opportunity to establish your brand and build up your web traffic. This is especially true when it comes to free opportunities when you have nothing to lose. One of the more overlooked methods that are free for many online companies […]
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The door hanger is one of the most direct and effective means of reaching potential customers. You are using a door knob hanger with a message that is designed to alert people of your business, products, discounts and offers right on their front door. However, to use this marketing technique effectively, you’ll have to create […]
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Inspiring Startup Documentaries We all could use a little Inspiration when moving forward with our Small Business. Many companies we know and use today started in humble places such as there garages or dorm rooms and the stories are compelling on how they fought hard to get to where they are today. Below are some […]
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Communicating with Infographics Infographics is a visualization tool that explains information in a short, direct manner. In essence, you are creating infographics to explain visually something that would take paragraphs of text or a much longer time to explain verbally. Data visualization taps into the part of the brain that makes it easier to grasp […]
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Conversion rates are essentially the ratio of the number of people who visit your website to the number of customers that purchase your product. For example, for every 10 people who visit your website, if one person should make a purchase that is a conversion rate of 1 to 10. The better the conversion rates, […]
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Ranking With Landing Pages In this vast ocean called the World Wide Web, one may wondering how can one get someone to “land” on my page. One way to build traffic to your site is with landing pages! These are pages that are uniquely carved out from the crowd and are keyword focused. Content is […]
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It is so true that a picture is worth a thousand words. Effective use of photos on your website can enhance the overall quality of your presentation to potential customers. Whether you buy photos or take them yourself, good, high quality photographs that speak directly to your products or services can not only increase sales, […]
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For those who are looking for gainful employment, having your resume online is a way to get a leg up on the competition. This allows business owners to see with ease your experience, personal biography and examples of your work in a simple and straight forward way that is not possible on a written resume. […]
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Are you part of a nonprofit organization that needs to build up a presence in the online community? Considering just how many people today use the web to find all of their information, it is imperative that you establish an online presence so that you can tap into the millions of people who are currently […]
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If you are in the healthcare business, whether you are a doctor, running a clinic or other practice within the medical industry, having a quality healthcare website is often how people judge the quality medical services to be provided. The number of people who go online to look for health advice and information is continually […]
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There is little doubt that having an effective business website design is paramount for success in today’s highly competitive world. Long gone are the days when businesses could either ignore the internet or create a business website design that might have been functional, but didn’t provide what customers really wanted. A recent survey showed that […]
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Easily the most talked about internet marketing technique of the past five years is online video marketing. Thanks to the establishment of YouTube and advancement of technology which has allowed high quality videos to be played smoothly over the internet, online video marketing has become the hottest form of advertising around. Nearly 150 million Americans […]
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A Blog With Quality Content has value! Around the world there are many thousands of people who make money blogging on the internet. Blogging has become one of the simplest, yet most fun ways to actually draw in web traffic, generate advertising revenue and sell products as well. Although running an online business may produce […]
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Branding Your Business can be one of the funnest parts of growing your business. Your business is your baby, and your brand is kind of like how you dress up your baby. But instead of picking out cute well coordinated outfits you are dressing your baby up with a solid logo, a great website, business […]
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Site Map Building is an important part of the organization of the website. Most websites start with a navigation bar with 5 pages to start. They usually consist of something such as a Home, About, Services, Blog and Contact Page. This is different for every website depending on the needs and design. If you are […]
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What makes for Effective Email Marketing? Email marketing is one of the most direct and effective forms of advertising. Email marketing is at the forefront of many online business. Email efforts help to promote business which is predominantly aimed at repeat customers by maintaining a consistent relationship through email communication. Email marketing informs customers with […]
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Color theory is a science in of itself. Marketing with color is one of the major ways in which we communicate visually to our audience. At first glimpse the first piece of information that is registered to our brain is the color, then from there we begin to take in the details and nuances of […]
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Pay Per Click – A Powerful Marketing Tool There is little doubt that pay per click (PPC) is one of the most popular advertising methods on the internet. Pay per click is a method used to gain traffic to your business website via search engines or ads in related websites. Take a look at Google […]
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every serious competing business should implement a strong Social Media Marketing Plan Social Media sites such as Facebook, Twitter, Instagram, Pinterest just to name a few, have fast become a growing online social phenomenon. More and more people are getting connected via the internet, sharing pics of friends and family, organizing their events, and updating […]
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What is a Content Management System (CMS)? It is a term you may have overheard amongst web techy gurus in the lunch room or online forums. Simply speaking a content management system is a way for the common website owner to manage and maintain there own website content through a simple and easy to use […]
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What is SEO? In order to run a successful online business, you need to attract a large number of people interested in the products or services that you offer. One of the most potent means of bringing in new people is SEO. SEO is short for Search Engine Optimization and over the past several years […]
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How to Optimize Website Performance – Improving Web Site Speed Test Results and Overall Site Speed If you run a website that is responsible for generating any significant portion of your organization’s revenues, you are likely already aware how important it is that you provide the best experience possible to your users. This fact may […]
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Responsive mobile sites is the website of choice for businesses today Mobile Sites are part of a long history of Web Development traveling far from its beginnings in the 1990’s when all we had were obscure data tables formatted into HTML and only a small minority even had a computer. Nowadays however the majority of […]
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Today, more people than ever before are searching for properties online from small condos to large, multi-story houses and ranches and many are relying on the internet to research one of the biggest purchases and/or sales of their lifetime. For real estate agents, having a presence on the web is an indispensable asset to properly […]
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