Around the world there are many thousands of people who make money blogging on the internet. Blogging has become one of the simplest, yet most fun ways to actually draw in web traffic, generate advertising revenue and sell products as well.

Although running an online business may produce larger profits, you can still make money blogging and do so without many of the issues that online business owners face when marketing their products or services on the net.

What is Blogging?

A blog is a “web log”, a discussion site where the most recent posts appear at the top. Blogs are interactive forums usually based around a single subject where visitors can post responses to what the owner of the blog states. Blogs can be online diaries, news from an online company, promote a particular viewpoint or a host of other subjects as well.
Can blogging make money? Actually, it can make a considerable amount of money through renting advertising space. For many people, they make money blogging in this manner, but you do need to know how to start.

How to Start Blogging

The best blogging make money online guidelines start with establishing the right platform, adding good content and understanding how to create an income stream with your blogging efforts.
Choose the Right Blog Platform: The best way to get started is by selecting the right blogging platform for your needs. WordPress is generally considered one of the best platforms around because it is very user-friendly, easy to maintain and update and there are many great cost effective premade blogs to choose from. Visit our pre-made blog gallery to see a few.

Write Quality Content:

The content that you write must first and foremost be interesting, engage the readers and feature the right keywords in order to pull in new readers. Known as search engine optimization (SEO), the proper use of pulling in potential readers requires adding the right keywords to the content that Google, Yahoo and Bing search engine users will find. This generates more traffic and interest in your website, but the content itself must be good, interesting and engaging.

Monetizing your Blog:

Now that people are showing up, how can you make money blogging? The answer is through a number of means that can generate a substantial income.
– Google AdSense
– Sponsored Postings
– Affiliate Offers
– Sponsored Ads & More

These are just a few ways your blog can start making money. Naturally, you will want to balance your content with just the right amount of ads in order to make it work. Too many advertisements and products for sale will turn off potential customers while not having enough will hamper your ability to make money blogging.

Can You Make Money Blogging?

The answer is yes you can if you follow the basic guideline, produce quality content and get a substantial amount of traffic. It’s important to remember that the initial blog set up is a marathon not a sprint. You must be persistent in your efforts and maximize your use of monetizing products. Of course, finding the right balance of adverts and content can seemingly be difficult, but the truth is that thousands of people do so on a daily basis. And most of all choose a topic that suits you. Choose a topic that you can genuinely speak on and have expertise in. The more you love to talk about your topic the easier it will be to create great quality content! Can you think of other ways to monetize your blogging efforts?

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SSL Certificate stands for “Secure Sockets Layer”. It is also sometimes referred to as a digital certificate. The purpose of an SSL Certificate is to secure all information between the website and website visitor. By creating a secure link between the two parties, the users of the site are protected from hackers trying to steal information such as credit card information, social security numbers, addresses, etc.

Building Brand Trustworthiness

When you have an SSL certificate you are telling your visitors and possible future customers that you are a brand that they can trust.

SEO Benefits

An SSL certificate provides SEO benefits from Google that gives an additional ranking boost for having a secure connection in addition to high quality content.

Obtaining An SSL Certificate

You can obtain a web hosting SSL certificate through a web hosting company.

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Types of Malware Viruses

There are many different forms of the malware which includes standard Viruses, Spyware, Rootkit, Trojan Horses and more.

Virus:

A Virus is your standard malware, designed to multiply itself when invading a computer or website. Once it finds it’s way in it can damage your computer or website, corrupting data by inserting itself in lines of code. The effects are numerous, yet the it’s ability to multiply and spread rapidly are what make malware virus’ so damaging.

Trojan horse:

This type of malware gets its name from the Trojan War in regards to the tale of the Tojan Horse. The Greeks used a Trojan Horse disguised as a gift to the City of Troy, but secretly it had soldiers inside ready to invade the city.

The Trojan Horse malware virus similarly disguises itself as something good but secretly is a malware virus that is design to carry out specific actions on your computer or website. Quite often, the Trojan horse is used to allow unauthorized access to your website or computer.

Worms:

This malware spreads from one computer to another “worming” its way across the network. Unlike a virus, it does not attach itself to a computer program. It can reek havoc on shared computer networks and shared hosting accounts, using massive amounts of bandwidth and damaging files in the process.

Spyware:

It does just that, spy. Once implanted onto your computer from, typically an unsecured website that has itself been infected with the spyware, it then gathers information without users knowledge, sending it to the hacker. Personal information can range from passwords, usernames, bank information, etc. and can lead to identity theft and other fraudulent crimes.

Rootkit:

This malicious software is stealthy in nature as it hides within the computer or website to provide illegal access by hackers. This virus can be automated or installed directly during a website hack. The name comes from the word “root” and “kit”, describing its method of obtaining root access that allows it to remain easily undetected and take complete control of a system.

Who is Most Vulnerable to Malware Viruses?

The computers and websites that are the most vulnerable are the ones that lack proper virus protection. They do not have any anti-virus software for their computer or have 24/7 monitoring by malware specialists for their sites. This leaves the computers vulnerable to hackers and website hack attacks that will lead to popular search engines such as Google, Yahoo and Bing blocking your site from their services to protect customers from having their computers infected.

In addition, your website is vulnerable if it is on a “shared server” as opposed to a “private server”. This is because an infection on one website may spread across the server and invade your website as well as the others which are present.

How to Deal with a Malware Virus

If your computer or website has been infected by a malware virus, then you will need to have it cleaned up by the professionals with the knowledge, experience and software to do the job. They can evaluate the damage that has been done and then provide the proper malware virus removal techniques to clean and restore your website or computer.

How to Stay Protected Against a Malware Virus

Now that your computer or website has been thoroughly cleaned and is ready to run at full capacity again, it is very important that you get protection for your computer and/or website to prevent future infections that are planted by hackers. Websites will need 24 hr monitoring that will scan and protect your website on an ongoing basis. And if you already been hacked once the chances that you will be hacked again are high since you website is already on the hackers radar.

For a computer you must get anti virus software that will protect your computer from all malware virus’. Adding the right protection will provide you with an ample defense in keeping your computer and website clean and functioning normally.

At Transformed Design, we specialize in cleaning infected websites and offer an annual website virus protection service, designed to protect your website from all future attacks.

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Infographics is a visualization tool that explains information in a short, direct manner. In essence, you are creating infographics to explain visually something that would take paragraphs of text or a much longer time to explain verbally.

Data visualization taps into the part of the brain that makes it easier to grasp and assimilate information. This means that your readers will know and understand what you are explaining faster and more completely if your infographic design is well presented.

The Benefits of Using Infographics

There are a number of benefits to incorporating infographics into your website. You need to strike the right balance of presenting your information as too many infographic images will actually clutter up your web page.

Easy to Understand Information:

It can be difficult for people to assimilate information that is presented either verbally or in text form. This is because it takes longer to properly digest information that is presented in that fashion. Infographics however take less time because they provide a simple, clear way to present otherwise complex information. For example, describing what your product looks like verbally will take far longer than just showing them the product itself.

Viral Capabilities:

Infographics are far more likely to be shared on social networks such as Facebook, Pinterest, Twitter and the like. This means that more people will see it, share it and it will generate links back to your website which will create more opportunities for your business.

SEO Benefits:

The viral nature of infographics means that more links will be generated which is part of a search engine optimization (SEO) marketing effort. This means that more people are likely to see it on search engine results when looking for information about what you are selling.

Demonstrate Expert Understanding of the Subject:

For someone visiting your website and drawing conclusions about whether to purchase from you or not, having good infographics can make all the difference. Infographics will demonstrate your command and knowledge of the subject which in turn increases your business brand.

How Effective Will Infographics Work for You

Conveying important information visually, especially when presenting that information would be difficult to do with text or audio demonstrate to your readers the care, concern and eagerness to which you back your product or service. Basically, you not only build up what you sell, but what your business is which helps customers find the trust they need to buy from you.

Spicing up your web pages with effective infographics will result in gaining more customer attention, better chances at your graphic images being shared and an improvement to your business brand as well. Naturally, you will have to be judicious with how you use the infographics so that they do not overwhelm the presentation of your website. You can contact the professionals at Transform Design for the best in infographic designs.

Do you use inforgraphic material on your web page? If so, do you feel that you are using them too much or not enough? Be sure to leave your comments to let us know how effective your infographic information has been for your website.

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5 Tips to Increase Conversions Rates

Call to Action: Basically, you can increase your conversion rates if you ask people to purchase your product. A call to action actually lets your potential customer know what to do next. It should be clear, provide a specific direction and be accessible on every page which includes the header. One simple, yet very successful design is to fashion a big, red button that the reader can click on to take them to the checkout.

Directional Cues:

This directs people to your call to action on the page. Often the simplest of visual images such as an arrow or photo of a person looking at the call to action is enough to get them to go where you want. Few things increase conversion rates as much as placing simple directional cues for the reader.

Infographics or Informational Video:

A short video is a great to explain potentially complex information in a very short amount of time. Infographics can also explain visually in a better manner than what you could achieve with paragraphs of words.

User Friendly Navigation:

The easier it is for a person to navigate your website, the more impressed they will be with your business. Conversely, the more difficult it is for them to find what they want on your website, the easier it will be for them to leave. Do not let this happen, make your website as easy and intuitive to navigate as possible.

Clear Message:

You need to make your message clear and concise so that a potential customer does not get confused. A person that gets confused does not purchase products from you. So, develop a Unique Selling Proposition (UPS) that entices people to make the purchase such as, “The fast & easy way for small business to create Mobile Apps” or “Discover Great Food at a Great Price”. These are really tag lines that let customer know who you are and what makes you different than the competition.

Maximizing your conversion rates will help you grab more sales and increase your profits at an investment that is usually far less than trying to make up the difference by seeking more web traffic.

How have you tried to boost your conversion rates? You may have overlooked the obvious means of getting more people to purchase your products.

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In this vast ocean called the World Wide Web, one may wondering how can one get someone to “land” on my page. One way to build traffic to your site is with landing pages! These are pages that are uniquely carved out from the crowd and are keyword focused. Content is focused on a keyword or keyword phrase for those searching. The keyword could be a particular product, a service in a certain location for example. Landing pages are set up to get landed on by people and getting them to do something you want such as leave an email, buy a product or request a sample as a means to gain there business. Landing pages can be used to come up in search engines or used as a “go to” page from an online advertisement or other forms of online advertising.

The point to landing pages is that you have there attention for just a few seconds so its important to grab their attention quickly and convert your visitors into clients or possible future clients. The landing page is a tried and true form of marketing for online companies. Landing pages are very simple and straightforward in design, with zero speed bumps to drawing your visitor to a particular goal you have. Here are a few design techniques to designing a successful landing page.

The Essential Elements to a Good Landing Page

Bold Headlines:

The very first thing your potential customers will notice is the big, bold headlines which grab their attention. You want to make effective use of bold headlines so that they reach out to your audience without pushing them away. Keep the headlines simple, clear and direct so you generate interest and not confusion.

Show the Product:

This aspect of the landing page gets overlooked too often. Be sure to show exactly what you are selling in clear, clean photographs. People want to see and fully understand what they are being asked to purchase, so don’t be shy. Plus, you can use a short, informational video to further demonstrate what the product does and how it can work for your customers.

Clear Call to Action:

The essential part of any landing page, asking people to purchase is essential to the sale. Whether you are simply gathering email addresses from potential customer or offering a free incentive for their contact information, you must deliver a clear, loud call to action to emphasize the importance of the product to potential buyers. This means that your call to action needs to be near the top of the page as well as at the bottom to ensure that you are reaching the audience.

Directional Cues:

This is the emphasis that you use to point out the call to actions on you landing page. Usually, these are visual images such as arrows, a person looking at the call to action or other indicators that really highlight where you want the potential customer to look. The landing page design should be geared around directing the reader to really focus on the elements that you want them to respond.

SEO Content:

Your landing page will need to have good, solid content as well. Good content is the foundation of proper SEO marketing so that people who are looking for what you are offering can find it more easily. This means that your SEO efforts will not only get them to the landing page, but having excellent content will keep them there.

For companies that use the proper landing page template of simple presentation, including an emphasis on call to action, they can reap the benefits of higher sales and more attention paid to their product. Landing pages are a cornerstone of effective online marketing and are used by untold thousands of online business owners and entrepreneurs for good reason, they really work. You can contact Transform Design for more information about how to rank higher with effective landing pages.
Should your online business use a landing page? If so, just what type of emphasis would you place on your product?

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Of course, it comes down to the effective use of photos in your marketing efforts that will help maximize your success. A good mix of stock photos and photographs that you have taken of your products and business can make a world of difference.

Tips for Using Photos in Marketing

Use Photos that Augment your Content:

Basically, photos can convey information in manner that is far quicker and more direct than text or audio. For example, in the medical industry photos of your awards, patients who approved of your services, virtual tours of the office and so forth can help your audience relate better to what you do. Photos that relate to what your business emphasizes will reinforce your brand as well as offer more direct information that customers can relate.

Consistent with Branding:

All the photos that you use on your website should be consistent with the purpose of your business. They should augment your branding and enhance your business in some manner. In addition, they need to be consistent in tone as well if you choose a vintage, modern or corporate look for example. Photos that are out of place will only confuse visitors who may develop a negative impression of your business.

Be Simple:

All too often, graphic designers will get carried away with Photoshop effects and fancy graphics when a simple, clean presentation will work much better. You don’t always have to Photoshop and quite often a simple, clear photograph will speak volumes to your company.
Don’t Forget the Technical Stuff: Photos do take up space on your website, so they will need to be optimized properly. While 300dpi for printed pictures is fine, 72dpi for web is recommended. By optimizing your photos, you’ll speed up the loading time of your website so customers will not have to wait as long. Plus, you should search engine optimize your photos as well, naming them with a keyword and placing an Alt Tag or alternate text that will appear if the viewer has images turned off of their browser.

Remember that you cannot just grab any old photo off the web because it may belong to someone else. The last thing you need to is owe photo royalty payments if you are using an image that does not belong to you.

The photos that you have taken for yourself need to be clear and of good color composition in order to work for your website. You can always buy photos from stock photo sites as well, such as Transform Design which offers a wealth of photographs perfect for many online businesses.
Do you use photos on your website? If so, what type of photos would you like to see sold by stock photograph companies that will enhance your business efforts?

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For most engagement begins online. People want to know more about an organization making a nonprofit’s website a vital resource. A nonprofit website can be used to explain the history of an organization, the purpose, accomplishments and guide people to areas they can get involved.

How a Nonprofit Website will benefit your Organization

A nonprofit’s website is the hub that will act as the center point for organizations activities, events, reaching new donors as well as volunteers for organization endeavors. However, this will require having a nonprofit website with a professional design that meets the specific needs of the organization.

Well Branded Design:

A nonprofit’s website will be how people first experience the brand. Using a consistent color scheme, photo style, font or graphic placement should all tie together and most of all tie into your organization’s purpose. For example, if you are a nonprofit organization that helps the Earth, a color scheme of green tones would be an excellent fit. Real images versus stock images are a definite brand feature, as they help to show the user the inner workings of an organization.

A tagline that summarizes what a nonprofit does should be built into the company brand and placed on a nonprofit website with high visibility helping to users to quickly understand what they are looking at.

Content Highlights:

A nonprofit website should highlight the awards that you’re an organization has achieved, provide a place for testimonials from those who have either benefited from an organization’s efforts or of those who speak positively to what it does. Other common highlights can be a, milestone timeline or a list of goals that are trying to be reached. Social media links are also highly suggested so that people can stay connected and share ongoing updates.

Functions:

Apart from quality content and accessible information, a nonprofit website can provide vital functions that assist the operations of an organization. Custom online forms can be used to collect important information from volunteers, respond to inquiries, online donate forms. You can set up databases through a website. For example a pet shelter can keep an ongoing list of pets that are available for adoption. There are many possibilities but the important thing is that a nonprofit website is tailored to its specific needs.

Search Engine Optimization (SEO):

Search engine optimization is how people find you through search engines on the web such as Yahoo, Bing and Google. This means that your website needs effective SEO by means of embedded keywords incorporated into the content as well as into the code. Keywords are the words and phrases people use to search what they are looking for.

CMS Backend:

A CMS is vital for socially charged organizations do to the constant updates that are to be expected with nonprofits. CMS is a Content Management System that provides a backend that allows you to log on to your nonprofit website at any time and make the changes you want such as announcing upcoming events, maintaining a event calendar, sharing organization milestones and other such valuable news and updates.

In today’s internet world, it is imperative for an organization to have an optimal online presence that can guide an organization and maximize its effectiveness. Check out our website services for more information on our web design services.

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How a Healthcare Website will Benefit Your Practice

Establishing an online presence through with a quality website is essential in helping you grow and expand your practice. Here are a few fundamental features of having an effective website that helps people feel more comfortable about you and your services.

Well Branded Design:

A well branded design lends itself to the expected care and quality of your business. Seeing consistency in photo styles, fonts, spacing and other features sets the tone of reliability that people are looking for. Design should be clean and somewhat conservative. The User Interface should be easy for people to find their way around and promotes a friendly user experience.
Content Highlights: A website is a great way to promote your own accomplishments in a professional manner. This means that it demonstrates the awards you have earned in the medical field, testimonials from patients, explainer videos and virtual tour videos, your office hours and descriptions of the services that you provide. In addition, it can also feature your health insurance options and social media links as well. Quality content is necessary to successfully communicate who you are.

Helpful Functions:

Functionality is the ability for customers to not just retrieve information, but make interactions that make their experience with your practice more quality and efficient. Such helpful healthcare website interactions would be, online forms for collecting information, scheduling appointments, a patient profile login, or online payments just to name a few common functionality features.
Search Engine Optimization (SEO): Having a great healthcare website is great, but being found is just as important. SEO relates to how searchable your website is via search engines such as Google, Yahoo, Bing, etc. SEO will need to be incorporated into all of the content that appears on your website as well as under the hood such as metatags, file naming, page titles, etc., that way, when someone is looking for the services you provide in their location, they’ll be able to find you with ease and efficiency.

CMS Backend:

CMS stands for Content Management System. Having CMS backend feature in your healthcare website is vital and the standard in the web industry. A CMS will give you the freedom and flexibility to log into your website and make the changes that you want. So, if you want to add new information about your office hours, post an article about important health information or just want to add fresh new images, you can do it all easily by logging into the backend of your site.

Having a medical website offers great advantages for your practice or facility, especially when it is geared toward the services that you offer. We ask you to take the time to check out our web design packages at Transformed Design and see how we can help you set up a healthcare website that will bring in new patients today and help keep them with you tomorrow.

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Long gone are the days when businesses could either ignore the internet or create a business website design that might have been functional, but didn’t provide what customers really wanted. A recent survey showed that 61% of all internet users researched the products they wanted online and that same survey demonstrated that 44% of all online shoppers began their search by using popular search engines.

There is little doubt that having an effective business website design is paramount for success in today’s highly competitive world. Finding the right company to produce an effective business website design is the first step towards finding success online.

What to Look for in a Small Business Website

There are a number of important items that should be included your business website design. To create business website designs, there are a number of factors that must be included in order to get the best customer response.

Well Branded Design:

A website is just another extension of your brand and should reflect it as so. Consistency in branding is vital to creating a sense of reliability and trust with your customers. Your company business website design should directly reflect a businesses products and or services offered.

Intuitive Layout:

Easy navigation and clear menu choices means that customers are finding everything they want. This means having a clean, clear website that anyone can access and find what they need quickly and easily. Also important, the entire checkout process should be simple and efficient as well.

Mobile Device & Tablet Friendly:

More people today are accessing the web on their mobile devices, which includes their smartphones and tablets than traditional desktops and laptops. This means for all types of businesses, having a business website design that can be easily seen and accesses on all types of screen sizes is vital for serving customer needs.

SEO (Search Engine Optimization):

Search engine optimization is how customers find your website, so effective SEO needs to be incorporated into the content. In this manner, your website will appear on popular search engines when people look for your products or services.

Streamlined Functionality:

Generally speaking, the cleaner and easier a website is to maintain, the better and more functional it will be. Effective business website design includes everything needed to attract and interact with customers and little, if anything else. All too often, many websites fail their businesses by having too much clutter or information unnecessary to the customer. Streamlining these functions so that only the important information is present helps your customers as well as maintaining the website in general.

This is why when you need an effective business website design, it is important that you go with an experienced, professional company that can provide what your customers want so you can get more business. The professionals at Transformed Design have the experience, skill and knowledge to create the best business website design for your company. Whether you are a traditional brick and mortar store looking to establish an online presence or you are building an online business to reach customers around the world, Transformed Design offers what you need in building business website designs that really work.

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