Optimize Website Speed

How to Optimize Website Performance – Improving Web Site Speed Test Results and Overall Site Speed

If you run a website that is responsible for generating any significant portion of your organization’s revenues, you are likely already aware how important it is that you provide the best experience possible to your users. This fact may have led you to investigate how to optimize website performance in order to get it to better exhibit faster speed.

Studies show that the faster your sites pages load and the better it performs on web site speed tests, the more likely visitors are to convert to sales, and the less likely they are to bounce from your site to go looking elsewhere. Here are some very basic tips to help you optimize the performance of your site, and ensure that your site speed isn’t driving away potential business:

Be Judicious with Image Use

For those wondering how to optimize website for site speed performance, one of the first things they should look at is how many images they place on their site, and how large the images are. Using smaller images less frequently will really help to boost performance in web site speed tests and optimize performance.

Keep Site Navigation Simple

Ideally, people should be able to get to the most important pages of your site within about three clicks. Pay attention to the design, layout, and flow of your site to really optimize performance. You’ll often find your site speed improving on web site speed tests at the same time as you prune your website down during this process.

Use Up to Date Code

Every few years, you should hire a web designer to take a look at your site, and make sure that you are using the latest accepted techniques, and bring you up to speed if necessary. This will help you to optimize performance and keep your site running at its maximum potential throughout its lifespan.

So if you have been wondering how to optimize website, these tips provide you an excellent place to start. You will find that the easier your site is to visit and use, the more positive the impact on your bottom line will be; the reality of modern website design is that optimizing performance and providing a clean and functional user experience really does result in higher revenues. As websites continue to grow in importance in the coming years, keeping your site running smoothly will only grow more important.