Category Archives: Marketing

Pay Per Click – A Powerful Marketing Tool There is little doubt that pay per click (PPC) is one of the most popular advertising methods on the internet. Pay per click is a method used to gain traffic to your business website via search engines or ads in related websites. Take a look at Google […]

It is so true that a picture is worth a thousand words. Effective use of photos on your website can enhance the overall quality of your presentation to potential customers. Whether you buy photos or take them yourself, good, high quality photographs that speak directly to your products or services can not only increase sales, […]

Color theory is a science in of itself. Marketing with color is one of the major ways in which we communicate visually to our audience. At first glimpse the first piece of information that is registered to our brain is the color, then from there we begin to take in the details and nuances of […]

Ranking With Landing Pages In this vast ocean called the World Wide Web, one may wondering how can one get someone to “land” on my page. One way to build traffic to your site is with landing pages! These are pages that are uniquely carved out from the crowd and are keyword focused. Content is […]

What makes for Effective Email Marketing? Email marketing is one of the most direct and effective forms of advertising. Email marketing is at the forefront of many online business. Email efforts help to promote business which is predominantly aimed at repeat customers by maintaining a consistent relationship through email communication. Email marketing informs customers with […]

Conversion rates are essentially the ratio of the number of people who visit your website to the number of customers that purchase your product. For example, for every 10 people who visit your website, if one person should make a purchase that is a conversion rate of 1 to 10. The better the conversion rates, […]

Site Map Building is an important part of the organization of the website. Most websites start with a navigation bar with 5 pages to start. They usually consist of something such as a Home, About, Services, Blog and Contact Page. This is different for every website depending on the needs and design. If you are […]

Communicating with Infographics Infographics is a visualization tool that explains information in a short, direct manner. In essence, you are creating infographics to explain visually something that would take paragraphs of text or a much longer time to explain verbally. Data visualization taps into the part of the brain that makes it easier to grasp […]

Get Started With Your Own Small Business For those of you who are starting a small business, congratulations! Running your own small business and being your own boss is one of the most enjoyable of experiences. Thanks to the internet, you can start up a small business and make your own money more quickly and […]

The term “malware” is a combination of the words “malicious” and “software” which is used to describe a category of software that has been coded and designed for malicious purposes. You’ll most often hear it referred to as a “malware virus” sense it evades computers and websites much like a human virus. Types of Malware […]