Branding Your Business can be one of the funnest parts of growing your business. Your business is your baby, and your brand is kind of like how you dress up your baby. But instead of picking out cute well coordinated outfits you are dressing your baby up with a solid logo, a great website, business cards, product packaging and other branding material that represents your business. Developing a brand can be what sets your company apart from all the rest or on the other hand it could be filled with unclear and ineffective messages that can seep away company profits. Here are a few tips on building a brand that is effective and lasting.