Category Archives: Marketing

CMS – Content Management System
by: admin on April 3, 2018

What is a Content Management System (CMS)? It is a term you may have overheard amongst web techy gurus in the lunch room or online forums. Simply speaking a content management system is a way for the common website owner to manage and maintain there own website content through a simple and easy to use […]

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Conversion Rates
by: admin on April 3, 2018

Conversion rates are essentially the ratio of the number of people who visit your website to the number of customers that purchase your product. For example, for every 10 people who visit your website, if one person should make a purchase that is a conversion rate of 1 to 10. The better the conversion rates, […]

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Marketing Plan
by: admin on April 3, 2018

Developing a Marketing Plan is not as difficult as we often think. It’s a matter of developing a system and following it. We have a very simple 3 step marketing plan to help you get started. Step 1: Logo First things first. Your Logo is the foundation of your Marketing Plan. It is your business […]

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Communicating with Infographics
by: admin on April 3, 2018

Communicating with Infographics Infographics is a visualization tool that explains information in a short, direct manner. In essence, you are creating infographics to explain visually something that would take paragraphs of text or a much longer time to explain verbally. Data visualization taps into the part of the brain that makes it easier to grasp […]

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Social Media Marketing Plan
by: admin on April 3, 2018

every serious competing business should implement a strong Social Media Marketing Plan Social Media sites such as Facebook, Twitter, Instagram, Pinterest just to name a few, have fast become a growing online social phenomenon. More and more people are getting connected via the internet, sharing pics of friends and family, organizing their events, and updating […]

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What is a Malware Virus?
by: admin on April 3, 2018

The term “malware” is a combination of the words “malicious” and “software” which is used to describe a category of software that has been coded and designed for malicious purposes. You’ll most often hear it referred to as a “malware virus” sense it evades computers and websites much like a human virus. Types of Malware […]

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Pay Per Click
by: admin on April 3, 2018

Pay Per Click – A Powerful Marketing Tool There is little doubt that pay per click (PPC) is one of the most popular advertising methods on the internet. Pay per click is a method used to gain traffic to your business website via search engines or ads in related websites. Take a look at Google […]

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What are SSL Certificates?
by: admin on April 3, 2018

Have you ever noticed when browsing the internet, that green bar or company name in green accent lettering that shows in the address bar of some websites? And when you are on those websites you have this sense of security because they have that green bar. Well in case you ever wondered what that green […]

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Color Theory
by: admin on April 3, 2018

Color theory is a science in of itself. Marketing with color is one of the major ways in which we communicate visually to our audience. At first glimpse the first piece of information that is registered to our brain is the color, then from there we begin to take in the details and nuances of […]

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Email Marketing
by: admin on April 3, 2018

What makes for Effective Email Marketing? Email marketing is one of the most direct and effective forms of advertising. Email marketing is at the forefront of many online business. Email efforts help to promote business which is predominantly aimed at repeat customers by maintaining a consistent relationship through email communication. Email marketing informs customers with […]

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